Thursday, March 27, 2008

India's 1st Organised Chain of Home Fashion Stores

India's 1st Organised Chain of Home Fashion Stores

 

SPACES Home & Beyond: 

 

Spaces, Home and beyond is the Retail Home Fashion brand of the $1.5 billion Welspun Group, that addresses the complete needs of the home decoration segment: holistic home solutions for bed, bath, kitchen, living, dining and accessories. The ranges incorporate International trends & contemporary styles in a simulated home setting, making it easier for customers to mix- and- match the products they wish to purchase. Located all over the country, the stores offer an experiential shopping experience for the consumer, with co-ordinated home décor products. The home; a high involvement category needed space & touch-points for the consumer to shop. This is precisely the lacuna that Spaces, Home & Beyond has filled in .The brand ensures that the design driven products defined by quality and value find a place in every home in the country.

 

About Welspun Retail Limited :

 

Established in January 2006, Welspun Retail Limited is the youngest and most vibrant member of the Welspun Group. Welspun Retail, a part of the $ 1.5 billion Welspun Group was one of the first retail ventures to offer a co-ordinated range of products for every home. Welspun Retail Limited is India's first and only organized Retail Company in the home segment, with brands catering to distinct segments: the elite shopper, to the value for money seekers; a benchmark in the home retail industry in the country. The company retails its products through two brands.

 

Spaces Home & Beyond, India's leading brand of premium home fashion, has unveiled a vibrant Summer Collection for 2008. A celebration of colour, the Colour X Change, Summer 2008 Collection captures brilliant hues that are manifest in all walks of life. Designed to enhance each cosy nook and corner of your home with a splash of colour, the Colour X Change, Summer 2008 Collection offers you fine conversations in a vibrant balance between global colour trends and Indian culture. 

 

Conceptually titled Colour X Change, the fashionable range of home linen and accessories showcases a vivid spectrum of colour drawn from four themes: colour in culture, art, fashion and Indian ethnicity. The Colour X Change Collection is available is four distinctive selections – Malaga, Paradiso, Dhoop and The Astoria Collection. 

 

A celebration of the distinctive palette of colonial Spanish architecture, the Malaga story comes alive with the true Mediterranean blue punctuated by pink highlights in cotton. This vibrant selection has a classical European style; elegant yet energetic. 

 

Speaking on the concept of the Colour X Change, Mrs. Dipali Goenka, Director, Welspun Retail Ltd said, 'Our Summer Collection is an ode to colour. Colour is a brilliant expression of the world around us and when used with imagination can convey myriad emotions and experiences. Our team of designers explored various facets to compile a multi-hued palette drawing from colours across history, fashion, various cultural contexts, astrology, therapy and of course art. The collection is also a showcase of international colour trends and was created in consultation with colour specialists, mavens on consumer culture and leading stylists in order to craft a range that truly enhances every space with its magic." 

 

 

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