Visitors to The Natural Rug Store top 2,000,000

Figures released today by The Natural Rug Store prove that the trend towards the use of natural materials in the home is growing. Visitors to The Natural Rug Store (www.naturalrugstore.co.uk) have passed 2,000,000 - and the numbers are increasing month by month. Figures released today by The Natural Rug Store prove that the trend towards the use of natural materials in the home is growing. Visitors to The Natural Rug Store (www.naturalrugstore.co.uk) have passed 2,000,000 - and the numbers are increasing month by month. The Natural Rug Store team have been keeping detailed statistics ever since they opened their online store in May 2006. Their figures reveal a steady year-on-year increase in demand for natural rugs, with surges following high-profile publicity events such as an appearance on BBC TV's Grand Designs and features in The Guardian and the Telegraph. The company, which is based in the West Midlands, makes all its rugs in the UK using materials sourced from around the world. UK manufacturing ensures that all rugs meet the company's own exacting quality standards, while overseas producers of bamboo, coir, jute, paper, seagrass, sisal, sisool, and wool have another market for their produce. The Natural Rug Store has developed fast in the two years since it began trading. The company's online store now offers over 270 weave styles and 160 rug border styles in single and double options, as well as ten piping colourways. Every rug is made from 100% natural materials, which is why they are so appealing to a modern generation of homeowners and interior designers who are more responsive to the look and feel of natural materials. Customers are universally delighted with the quality and finish of their natural rugs. Comments such as "Thank you Natural Rug Store for my beautiful coir rug - it's transformed my living room" and "I received my seagrass rug today and wanted to tell you how thrilled I am with it" are typical. Buyers of natural rugs want quality, but they also value the relaxed and homely feel of natural materials. The colours may be vibrant and the weaves, eye-catching, but there's no mistaking the underlying sense of natural calm that comes from owning a beautiful rug made from bamboo, coir, jute, paper, seagrass, sisal, sisool, or wool. To read what satisfied customers said, or to see the entire collection, visit www.naturalrugstore.co.uk