Friday, January 29, 2010

The loooooooooooooongest handloom door Mat

The loooooooooooooongest door Mat

An effort to put Kerala coir on the globe through Guinness book of world records

 

 

Travancore Cocotuft (P) Ltd started in the year 2000 as a 100% EOU by Travancore Mats & Matting Co. The company flourished as a "one stop solution" for all floor covering needs. In the last 3 years of the company's life span, it has achieved 1st position in Export Performance of Coir and Coir Products and been received "Best Coir Exporter Award" consecutively for three years from the Honorable Prime Minister of India.

 

The Company has implemented a comprehensive and certified "Quality Management" & "Social  Responsibility" with ISO 9001-2008 and SA 8000-2008 certification.

 

We are excited to present the longest handloom mat in the world, measuring about :

 

Length         :  101.6mtr (333.3ft)

Width          :  1.2mtr (4ft)

Thickness   :  30mm

Weighs        :  999 kg

 

it took 111 man days over a span of 4 months on specially made coir weaving loom by 4 workers who inserted 4,70,000 coir tufts between alternate wefts of coir yarn at a  cost of around Rs. 4 lakh ( US$ 9,000 ) to complete this feat. Application has been made to the Guinness book of world record & they have acknowledged the feat.  

 

The inspiration and innovative idea of manufacturing the longest ever handloom door mat in the world came from SIDBI'S Alappuzha BDS Project implemented by Cluster Pulse. We thank them for handholding us in this feat.

 

Today coir industry is facing a number of challenges including acute scarcity of raw material. Most of the work force has migrated to the construction sector of Cochin and other emerging sectors. I took up this mission to bring the focus of the media and invite attention to the problems of this enduring Industry which has been the back bone of the economy of Cherthala and Alleppey .

 

Our mission of world's longest handloom door mat is not for any personal achievement but it is  a pride of the coir industry, pride of our NATION and to is an attempt for the honour of Kerala coir workers in the world.  

           

We will be displaying this mat to the public during the Golden Jubilee Celebrations of Central Coir Research Institute of India (CCRI), Kalavoor which will be inaugurated by the Honorable Minster of State Shri. Dinsha Patel, (Minister of state, Independent Charge, M.S.M.E) in the presence of Shri. G. Sudhakaran, Minister Of Coir and Co-Operation on 4th of February 2010.

 

Thanking You,

 

Sincerely,

 

P. Mahadevan

Chief Executive Officer

Travancore Cocotuft(P) Ltd