Linking Rural India to Global market

Linking Rural India to Global market

The Economic Times

9 Feb, 2008, 1729 hrs IST, PTI

 

KOCHI: Exim Bank is working towards the possibility of exporting traditional Indian know-how and technology to other developing countries, a top bank official on Saturday said.

 

There is a strong linkage between export development and poverty reduction. For a country like India, with a large rural population, creation of export capability in rural grassroot enterprise is a must, he said.

 

Globalisation has thrown up opportunities and challenges. Rural enterprises should take advantage of various opportunities of globalisation. Products will have to be made as per international standards, he said.

 

Coir products manufacturers from Kerala should ensure Fair Trade certification of their products to get higher returns he said, addressing a workshop on 'Linking Rural India to Global market-value addition through Fair Trade Certification'.

 

There are no national certification bodies for Fairtrade in India. All Fairtrade products are certified by International bodies like TransFair USA, Fairtrade Foundation UK which are members of Fairtrade Labelling Organisations International (FLO).

 

Christy Fernandez, Secretary to Indian President, Pratibha Patil, said innovation, identifying areas of core competency and generating demand for a product are essential in a competitive environment. It is essential that the growth being targeted is inclusive, he said.